![]() The need to belong – by commenting or sharing their experiences users become part of a group and,.They also satisfy two primary reasons for users to log into Facebook (as identified in a 2011 research published in Personality and Individual Differences ) : These methods work because they provide some form of entertainment. Posted by BuzzFeed BFF on Wednesday, April 15, 2015 Here are some examples of brands doing it well:īuzzFeed Food created a video showing users how to quickly bake a tasty snack. Therefore, the most effective way to engage Facebook users with video is not by selling but building a relationship with them. Most users on the site spend their time posting updates, liking other people’s content, commenting or socializing in any other ways.īut their buying intent on Facebook is low.Īs a result, videos posted to Facebook generate very little direct response. Let’s look at each of those characteristics in detail.įacebook Videos are ideal for connecting through storytelling and building brand awareness. That’s because most people would have their players set to mute on auto-play. Their goal is not to generate any form of direct response but rather, to raise brand awareness.Īnd two, they ALWAYS work without sound. There are two key characteristics of successful Facebook videos:įirst, they focus on branding. And how to monitor and analyze your campaign’s results.How to promote your movies with Facebook ads,.How to optimize them for both desktop and mobile newsfeeds,.How to develop a proper strategy to use videos on Facebook,.Lucky for you, that’s exactly what I intend to help you change with this post. No one seems to watch your movies, interact with them or share them with their friends. You know that you simply can’t miss out on the opportunity to benefit from Facebook video ads.Īnd yet, when you check your video campaign’s performance, you feel it’s nothing more than a waste of time. ![]() ![]() And last year the number of videos being posted to Facebook finally overtook YouTube.More than 1 billion videos are being watched on the social network every day.In fact, they are one of the most shared post types on Facebook. Everywhere you go you hear that Facebook videos are taking over the web.
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